Lead-to-Close System for Real Estate
Every lead answered.Every buyer matched.Every client remembered.
A done-for-you system that takes your real estate business from the first click to the closing, and on to the next referral. We build it, we run it, and you stay in control of every message that goes out in your name.
- Live in about 4 weeks
- Built and run by our team
- Your approval on all content
Illustrative example
Connects the places your leads and clients already are
Why follow-up wins
Deals are won in the follow-up
Three facts from the industry show where your next deal comes from, and why staying in touch decides who gets it.
0 to 0
months is the average time an online lead takes to turn into a client.
Source: Market Leader
0%
of past clients say they would use their agent again. Only about 12% actually do.
Source: NAR Profile of Home Buyers and Sellers 2025
0%
of buyers find their agent through a referral.
Source: NAR Profile of Home Buyers and Sellers 2025
Where deals slip away
Four places deals slip away, and what the system does about each
A lead writes at 9:47 pm. How long does it wait?
Example only. Real response times depend on your lead sources and your team.
A slow reply
Leads wait for an answer at night, at showings and on weekends.
What the system does
Every new lead gets a reply by text and email within seconds, and every missed call gets a text back.
A lead that goes quiet
Many leads are not ready on day one, and manual follow-up stops after a few tries.
What the system does
A 12-month follow-up by text and email keeps buyers and sellers warm until they are ready.
A past client who forgot you
After the closing, contact fades and the next deal goes to someone else.
What the system does
Anniversaries, home value updates and a referral programme keep you on their mind.
A deadline or signature that slips
Agreements and deadlines depend on someone remembering.
What the system does
Buyer agreements go out for e-signature, deadline reminders reach you before they matter, and your client gets a status update at every step.
The system
From the first click to the next referral
Eight stages, one system. Pick a stage to see what runs behind it and which AI assistants do the work.
Show up every week without writing a single post
Social Media Automation plans, designs and publishes your content in your brand and voice. You approve it before anything goes live.
A closing on Friday becomes a congratulations post on Monday, drafted and waiting for your approval.
What runs for you
- Posts as text, photo, carousel and infographic, published automatically after your approval
- AI video shorts with a digital twin of you as the presenter (Scale and Expand)
- Every closed deal and every 5-star review becomes a social post
- Google, Apple Maps and Yelp listings kept in sync (included in Scale and Expand, add-on for Build)
What it can add
What the system can add to your year
Three ways the system brings in extra deals (examples only, not promises).
If the system brings you 25 new leads a month
$47,250
extra commission in year one, at a 1.5% close rate
About $31,500 more in year two from the same list. Online leads take months to decide, so your list keeps paying out.
If you have 500 old contacts
$26,250
in year one if only 0.5% transact
Past enquiries, open house visitors and leads that went quiet hear from you again at go-live, then get followed up automatically.
If you have 100 past clients
$47,250
extra per year: about 2.5 repeat deals and 2 referrals
Past clients are open to working with you again, yet few do without a reminder. The system keeps you on their mind.
Based on about $10,500 gross commission per closing (US median existing-home price of $434,100 times a 2.42% buyer-agent commission), before the brokerage split. Sources: Market Leader, NAR Profile of Home Buyers and Sellers 2025, Redfin.
Try your own numbers
The US average is about $10,500 gross, before the brokerage split.
Extra commission in year one
$120,750
about 11.5 extra closings
- New leads $47,250
- Old database $26,250
- Past clients $47,250
What is left after the year-one cost of each package
Year-one cost is 12 months of the package plus the one-time setup fee; from year two only the monthly price remains. Estimates only, no guarantees.
Packages
Three packages. One system that grows with you.
Compare the three packages below, or answer four short questions to see which one fits. Move up when you grow.
Build
The foundation for every lead and every client.
Producing agents and small teams, up to 5 users. Typically fits from about $200k GCI a year.
One-time setup fee $2,995
- Social media on 2 platforms, 3 posts a week
- Property matching for every buyer and every listing
- Instant reply, missed-call text-back and an AI text assistant
- Buyer agreements and closing deadlines handled automatically
- Database reactivation at go-live
- 12-month follow-up for every contact
- Review with your success manager every 6 months
Scale
More channels, more listings, more AI support.
Growing teams, up to 15 users. Typically fits from about $450k GCI a year.
One-time setup fee $5,995
- Everything in Build, plus:
- 24/7 voice AI receptionist
- AI assistant for Instagram, Facebook and WhatsApp messages
- Seller engine: neighbourhood campaigns, seller signals, monthly market update
- 4 AI listing videos and 4 video shorts a month
- Lead scoring, routing and AI call summaries
- Internal AI team assistant
- Quarterly review with your success manager
Expand
The complete growth engine, run with you.
Large teams and single-office brokerages, up to 30 users, then $59 per extra user a month. Typically fits from about $900k GCI a year.
One-time setup fee from $11,995
- Everything in Scale, plus:
- Meta buyer and seller ads managed for you (ad spend paid by you)
- Social media on up to 5 platforms, 8 video shorts and 10 listing videos a month
- Avatars for up to 5 agents
- AI contract reader
- Recruiting pipeline and new-agent onboarding
- Per-agent scoreboard and weekly performance digest
- Monthly review with your success manager
Every package includes the platform (CRM, automation, AI and a mobile app), setup, contact migration, training and a success manager. Prices in USD, with a 6-month minimum, then month to month. The setup fee is a one-time fee on top of the monthly price. Phone numbers and usage are billed per use; ad spend, IDX and MLS fees are paid by you. Several offices? Ask for a custom package. GCI means gross commission income.
Compared to the alternatives
What it costs compared to a hire
Before you hire an assistant or sign up for separate tools, compare what you would pay for the parts.
| What you would otherwise pay for | Typical US cost |
|---|---|
| In-house ISA (inside sales agent) | $75,000 to $85,000 all-in in the first year |
| Virtual ISA service | from about $1,988 a month, full-time |
| Lead nurture software | $499 to $1,000 or more a month, plus $1,500 to $2,500 setup |
| Social media management agency | $1,000 to $2,500 a month |
| Full-funnel ads agency | $2,500 to $5,000 or more a month, plus ad spend |
| Transaction coordinator | $300 to $800 per file |
Rough market indications from NurtureOS, DMR Media and AgentUp (2026). Not like-for-like. Some of these sources sell competing services.
Built around the rules
Built to stay within the rules
Real estate marketing has rules. The system is set up around them, and you approve what goes out.
Texting consent
Automated texts go only to people who gave consent through a form, a portal or an open house sign-in. We register your texting number. There is no cold texting.
Housing ads
Meta ads run under the Special Ad Category for housing, with the targeting limits that come with it.
Fair housing
AI-written content, listing videos, property matches and descriptions go through an approval step before they are published or sent.
AI avatars and voice
We collect written consent from every agent whose likeness or voice is used.
Call recording
Several states require every party to agree to recording, so the system plays a short recording notice at the start of AI-handled calls.
Referral rewards
The referral programme uses a small thank-you gift, never a cash payment per referral, because many states restrict paying unlicensed people for referrals.
Rules differ by state. This is general information, not legal advice. Check your own situation with your broker or attorney.
Done for you
We build it. You go live in about 4 weeks.
You do not need to build or learn anything first. Our team sets up the system around your business, moves your contacts over and trains you and your team.
Kick-off and intake
We learn your brand, your goals, your lead sources and your listings.
Setup and migration
The platform is built around your business, your contacts are moved over and your texting number is registered.
Build and content
Your automations, lead pages, social templates and, where your package includes them, avatars and voice are prepared.
Training and go-live
Training sessions for you and your team: 2, 4 or 6, depending on the package.
Review and improve
Your success manager reviews the results with you and adjusts what is needed.
What the one-time setup fee covers
- The social media system: brand intake, templates and content structure
- Avatars and voice clones
- All automations in your package
- Seller campaigns and lead pages
- Contact migration
- Texting registration
- Training at go-live
Your success manager
You get a success manager as your first point of contact. They run your reviews and know your business. Our team builds and runs the system, makes the changes and fixes problems.
FAQs
Questions agents ask before they start
The platform is included in every package: CRM, pipelines, automation, AI and a mobile app. We set it up around your business and move your contacts over.
A one-time setup fee. On top of the subscription you pay per use for phone numbers, texts, calls and AI conversations. Ad spend, IDX and MLS fees, seller data, printing and postage are paid by you. Human transaction coordination and purchased leads are not included.
About 4 weeks. Registering your texting number takes 1 to 2 weeks and needs your EIN.
You pay monthly with a 6-month minimum, then month to month. If you pay a year upfront you get 1 month free. The setup fee has no discount.
AI-written content such as posts, market updates and listing videos waits for your approval, and property matches are checked and sent by you with one click. Instant replies, reminders and the AI assistant run on their own, within the rules you set up with us.
Zillow, Realtor.com, Facebook, your website and open house sign-ins. Build connects up to 4 sources, Scale up to 8 and Expand all of them.
Build is made for producing agents and small teams of up to 5 users. It typically fits from about $200k in yearly gross commission income.
Every package is based on one office. For several offices we make a custom package. Ask us for a quote.
No. The system supports your agents and does the repetitive work. Your agents do the conversations and the closings.
Yes. Expand includes Meta ads managed for you. For Build and Scale, Meta ads are an add-on at $1,195 a month plus a $795 setup fee. Ad spend is always paid by you.
You do. We move your contacts into the system at setup, and the list you build stays yours.
Each package includes build hours every month (1, 3 or 6) for changes and new automations. You can add more at $125 an hour, or move up a package.
Let’s talk
Curious how this would work for your team?
Tell us a little about your team and how leads come in today. We’ll get back to you with a clear answer.
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