I work in a direct, structured, and outcome-driven way, with a strong focus on building systems that actually work. I value clarity, long-term thinking, and real results over hype, and I believe quality should always come before quick wins.

I started working in IT at the age of 18 and was never drawn to a traditional career as an employee. Entrepreneurship has always been part of who I am. At 30, I launched my first business as the owner of a fitness center. Two years later, I founded my first digital business: an online marketing agency that initially focused on SEO and expanded over time into advertising, website development, marketing consultancy, and lead and sales funnels.

Online marketing has been a core part of my work for many years. Since 2024, my focus has shifted more strongly toward software, intelligent systems, and automation — which led to the development of my first SaaS product. Today, systems, automation, and scalable digital solutions are at the core of my work at AutomAI.

My strengths lie in strategy, big-picture thinking, and designing practical systems that support growth. I’m calm under pressure, highly outcome-focused, and not afraid to say no when something won’t deliver real value. I believe it’s better to build the right solution than to build what simply sounds good.

I’ve been working internationally and remotely since 2012. What drives me most is helping clients achieve sustainable growth with systems that bring clarity, efficiency, and peace of mind — not short-term hype.

I’ve always been fascinated by how businesses grow — and why they sometimes get stuck. With a BSc in International Business & Languages and an MSc in International Management, I started my career in Marketing over 20 years ago, working internationally from day one (including New Zealand and Australia). Since then, Marketing and Communication have been the common thread throughout everything I do.

Much of my experience comes from the maritime and multimodal logistics sector, where I led Marketing & Communications for a €500M transport organization. Working in such a dynamic, international environment taught me how to balance strategy with execution, and how to align commercial goals with clear positioning and strong internal and external communication. I’ve worked across cultures, departments and leadership teams — and speaking five languages definitely helps in building bridges.

I’m naturally detail-oriented and results-driven, but also creative. I love translating complex services or processes into clear stories and structured strategies. Over the years, I’ve developed a strong instinct for spotting inefficiencies in Marketing & Sales: manual follow-ups that take too long, lead generation that lacks structure, content processes that depend too heavily on individuals, or systems that simply don’t “talk” to each other.

That’s exactly where my work at AutomAI comes in. At AutomAI, we help businesses use AI and automation in a practical, grounded way. No hype, no unnecessary complexity — just smart systems that make work easier and more scalable. I focus on connecting marketing strategy with automation opportunities, making sure technology truly supports people instead of replacing them.

For me, AI is not about removing the human element. It’s about removing bottlenecks. When repetitive tasks are automated and processes are structured properly, teams gain clarity, speed and space to focus on what really matters: relationships, creativity and growth.

What I bring to the table is a combination of international business insight, hands-on Marketing leadership and a strong sense of responsibility. I respect confidentiality, requirements and the bigger picture. I ask critical questions, think long term and care about results.

Ultimately, I enjoy helping businesses move from reactive and manual to structured and scalable processes — in a way that feels calm, controlled and sustainable.